100% Design is the largest and longest running design trade event for industry professionals in the UK. First staged in 1995, the show is the commercial cornerstone of the London Design Festival, with 26,211 visitors to the show (BPA audited) across 4 days in September; taking place in one of London’s most inspiring venues, Olympia London. Visiting the award-winning show is a unique audience of architects, designers, specifiers, retailers and developers, as well as multinational companies looking to source directly for their latest projects. As the outstanding meeting place for business and design, 100% Design features an unrivalled talks programme; Talks with 100% Design, bespoke installations, and showcase of carefully curated world-leading brands.